Association of International Marathons and Distance Races

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Partner highlight

19 March 2026, 12pm UTC

Introduction to new AIMS medals partner Todotrofeo

From sacrifice to glory

Todotrofeo img 02

Every runner knows that a finisher medal weighs more than what the scale shows.

It’s not just metal and ribbon. It’s discipline. It’s perseverance. It’s months of early mornings, logged miles, and moments of doubt overcome. It is the physical proof of a conquered challenge.

What many don’t know is that behind some of the world’s most iconic finish lines is a silent partner that turns that effort into an everlasting memory: Todotrofeo.

With a presence in over 20 countries and involvement in more than 1500 sports events a year, Todotrofeo has established itself as one of the great international benchmarks in the manufacturing of sports awards. Every year it produces more than 1,500,000 custom medals and over 50,000 custom-made trophies – figures that reflect not just volume, but trust.

From popular local 10K races to large-scale international marathons, the company combines cutting-edge industrial infrastructure, global logistics and a production capacity able to respond to any scale without compromising quality or deadlines. But numbers only tell part of the story.

The true essence of Todotrofeo lies in its creative process. Every project begins with an idea: the spirit of a city, the identity of a race, the emotion meant to be conveyed upon crossing the finish line.
Its in-house design team works hand in hand with race directors to transform concepts into unique pieces. There are no standard templates. There are no generic solutions. Every mold is exclusive. Every detail – from an architectural motif to a cultural pattern – is integrated with technical precision and artistic sensitivity. The result is a piece with its own identity.

Todotrofeo doesn’t limit itself to traditional formats. The company is at the forefront of custom design, developing complex and interactive concepts that elevate the runner’s experience.

Hinged book-style medals, magnetic or puzzle-like designs, spinning pieces, detachable structures, or multi-material combinations are just a few of their specialties. Added to this are glow-in-the-dark medals, inclusive Braille versions and creations that integrate metal with wood, acrylic, or advanced polymers.

This is all done without losing that premium weight and that characteristic metallic clink that runners associate with authenticity and achievement.

The instant a runner crosses the finish line and feels the medal drop onto their chest, that object transforms into something permanent. It is kept. It is displayed. It is remembered. That is why, behind every design, there is a responsibility: to measure up to the human effort it represents.

Todotrofeo combines artisanal passion with the production capacity of a global industrial leader. Maintaining that balance is what makes it stand out.

Because in the end, a medal isn’t the end of a race. It’s the beginning of a story that will be told for years.

Elevate your next event. Let’s design victory together.

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